Create Connections With Artists And Labels You Love
Most independent artists and labels will already understand the value of being featured in your podcast. For a more modern approach, you can also include links to their websites and some online stores where people can buy the songs. Even a page with just a simple tracklisting is loaded with keywords that look great to search engines making connections. It becomes much more likely that somebody with similar taste discovers you when your mix pops up in a search result for one of your favorite tracks. Sending your podcast to the artists that you play is also a great way to make an introduction, network, and maybe get some advance promos when they see how hard you’re working to make sure people know about their music.