Appear In iTunes And Spotify Search Results
iTunes is by far the biggest podcast directory and some of the most widespread exposure that you’ll find, but Spotify is catching up quickly. When somebody searches for an artist or style of music that they like from anywhere in the world, they also get suggestions for free podcasts that feature them too. I’ll walk you through the entire process of getting listed and optimized to come up in these search results. You’ll get a huge chunk of your traffic this way and be amazed by how many people you can reach. Also, some of the new mobile apps use the iTunes listings, so getting your podcast in there as early as possible will spread your reach exponentially and make sure that everybody can tune in on their favorite devices and find you in the latest directories.